February 2009 Newsletter

By now, it’s not much of a secret that e-mail marketing is the highest ROI tool in a marketer’s toolbox, because e-mail marketing campaigns are, by far, much more cost-effective than direct mail campaigns and most other traditional advertising and marketing methods. And as we’ve said before, with recent economic trends, marketing budgets are getting slashed—if they’re not already virtually non-existent. Consequently, it’s not much of a surprise that marketers have stepped up their e-mail marketing campaigns more now than ever—it’s all about doing more with less. READ MORE...

January 2009 Newsletter

In today’s harsh economic climate, we’re all pinching pennies and slashing budgets. Nevertheless, now more than ever, it is important to continue to do some marketing and reach out to your current clients and expand your customer base. At Expedite Media Group, we recognize that it is extremely important to see a strong return on investment (ROI) regarding all marketing efforts—no one has a spare cent to waste. SMS, or short message service, is a new and innovative marketing channel for businesses of all types, and each impression can cost as little as a few pennies each. READ MORE...

December 2008 Newsletter

We have just a few simple suggestions this month stressing the importance of reviewing your e-mail marketing efforts from the past year. It’s important to have an idea of what your audience likes and uses, and the best way to do so is some basic number crunching. While this task may be a bit on the tedious side, now is the best time of year to do it before you start planning out your e-mail marketing campaigns for 2009. Below are a few simple steps on what to look for and what the numbers indicate. READ MORE

November 2008 Newsletter

There is no doubt that times are tough, so we’d like to help you maximize your e-mail marketing efforts. Below are a few suggestions geared toward making small changes, but if used correctly, these small changes will make a difference. We are dedicated to helping you make the most of our Simplicity marketing software, and receive the highest return on investment possible. However, we do not suggest you make use of all of these suggestions at once. Try one or two, measure the success of that campaign and then fine tune your next e-mail marketing effort. READ MORE...

October 2008 Newsletter

Expedite Media Group was recognized for our various contributions at Hesed House’s “2008 Building Bridges to Brighter Futures” capital campaign celebration. The Expedite Media Group Room will be housed in the new building at 680 South River Street, which is located directly across from Hesed House’s current facility in Aurora, Illinois.
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September 2008 Newsletter

SMS, or short message service, is most commonly known as text messaging via a mobile phone. SMS is an innovative and exciting marketing channel for businesses of all types using subscriber cell phones to distribute promotional messages, information on product launches or special alerts to their customers. READ MORE...

August 2008 Newsletter

While many areas of the economy are experiencing record losses, e-commerce is one of the few sectors of business that are still seeing growth. According to eMarketer, the US Department of Commerce reported that online sales grew by 13.4% in the first quarter of 2008 when compared to the last quarter of 2007. Can your business afford to not be taking advantage of this growth opportunity? READ MORE...